Monday, December 29, 2008

Cisco aims to be a household name - The Boston Globe

A strategic bet for Cisco; see the full article for more details

Cisco Systems, the dominant provider of the digital pipes that run the Internet, is making a big play in digital entertainment. At the Consumer Electronics Show in January in Las Vegas, it plans to introduce a line of products, including a digital stereo system, meant to move music wirelessly around a house.

That is the first small move in a long-term strategy to take on Apple, Sony, and the other consumer electronics giants. Cisco is working on other gadgets that will let people watch Internet video on TV sets more easily. Its biggest bet is that people will want to use a version of its corporate videoconferencing system, Telepresence, to chat with friends via high-definition TV.

Cisco aims to be a household name - The Boston Globe

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