Tuesday, January 29, 2008

Wisdom of the Web - New York Times

Sign of the times

In the last two years, companies in the travel business including Starwood Hotels and Resorts, Marriott International, Delta Air Lines and Southwest Airlines have introduced blogs to promote their products and brand images, as have business travelers who want to narrate experiences and share complaints.

One of the newest sites useful to business travelers is BoardingArea.com, a portal created by Randy Petersen, the frequent-flier program expert and founder of the online forum FlyerTalk. BoardingArea is essentially a directory to blogs that address issues of interest to business travelers.

Wisdom of the Web - New York Times

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