Sunday, January 20, 2008

International Isn't Just IBM's First Name (BusinessWeek)

Interesting article about IBM's evolving modus operandi

This is not the IBM of the 20th century, when Big Blue defined what it meant to be a multinational. Back then, its subsidiaries in 160 countries behaved like mini-IBMs—essentially, standalone operations serving their local customers. But replicating itself became too costly for IBM. So now the company is reorganizing around the principle that it will perform work for customers where the jobs can best be done—tapping the right talent at the right price.

International Isn't Just IBM's First Name

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