Friday, January 11, 2008

I, Cringely . The Pulpit . End Game | PBS: Why Apple Will Buy Adobe

A timely and thoughtful bit of speculation -- read the full post

With CES over and the San Francisco Macworld Expo set to begin on Monday, we pundits are turning our attention to Apple, the big technology business success of not only 2007, but of the entire decade. Steve Jobs has his Macworld keynote address coming and will no doubt deliver to us a few of the products we've all been predicting, presented with a level of showmanship simply not seen elsewhere in the industry. But my job this week is to look beyond products, to take a step back and give a long view of where Apple is headed. And the centerpiece of this analysis is my conclusion that Apple will inevitably buy Adobe Systems.

I, Cringely . The Pulpit . End Game PBS

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