Wednesday, January 23, 2008

Big Think » Summing up Muhammad Yunus, “Creating a World Without Poverty” on BNET

See the post for links to more detailed reviews; it looks like a very timely and important book

Big Think’s breakdown: Businesspeople of all persuasions should read the first two chapters, and keep going if they have an interest. And they should have an interest — the book is clearly written and social business is a growing phenomenon (witness Google’s emerging Foundation, in the news last week for announcing its plans).  Yunus is an economist and a CEO, and his vision comes out of his practical experience.  That experience will be widely useful to companies that want to understand what it takes to create a social business, and what they might mean for markets (on one level, Yunus is showing how to tap gigantic groups of consumers).

Big Think » Summing up Muhammad Yunus, “Creating a World Without Poverty” on BNET

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