Perhaps a telling leading indictor; see the full article for more context-setting
The share of Google searches that result in visits to Google Maps has skyrocketed since last year, according to the online traffic-measurement firm Hitwise. Over the week ending Jan. 6, 2007, 0.22 percent of Google searchers went on to Google Maps. During the same week this year, 0.67 percent did. Hitwise calculated the figures by analyzing the behavior of 10 million Internet users.