Timely snapshot of Google challenges and opportunities
Traditional portals like Yahoo, AOL and Microsoft have long sought to keep users captive by offering them an array of information, communications tools and online shopping. But lately, their grip on consumers has been loosened as a new generation of users increasingly rely on search engines to find their way on the Web and spend more time on social networks. Yahoo said its transformation is all about remaining relevant in this new environment.
“We need to become more social, and we need to become more open,” said Jeff Weiner, who as executive vice president for the network division is leading the effort to retool Yahoo’s sites and services. “There is a huge opportunity to become more relevant to people.”