Wednesday, January 23, 2008

Can the Touch Revive Apple’s iPod Sales? - Bits - Technology - New York Times Blog

Lots of good news for Apple, despite the negative market reaction to Apple's financial outlook

Most interestingly, while overall iPod sales of 22 million increased by only 5 percent worldwide, revenue grew at a faster 17 percent rate, to $4.0 billion. The reason is the growth of the iPod Touch, which costs $299 or $399, more than other iPod models.

On the conference call with investors, Apple executives described the Touch, which can surf the Web over a Wi-Fi connection, as a new sort of device that will open a new market.

Can the Touch Revive Apple’s iPod Sales? - Bits - Technology - New York Times Blog

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