Joe Wilcox on the Microsoft/WSJ news
Google should start looking over its shoulder. Wall Street Journal Digital Network is only the beginning.
Today, Microsoft announced that it had reached an exclusive contextual and paid search advertising deal for Wall Street Journal Digital Network sites, including AllThingsD, Barrons, MarketWatch and Wall Street Journal.
While seemingly just another ad and search deal, it's the first sign that the winds are changing in the direction of Redmond, Wash. Microsoft's press release quotes Brian McAndrews, former aQuantive CEO and now senior vice president of Microsoft Advertiser and Publisher Solutions. Microsoft paid $6 billion for aQuantive for a reason.