A timely Amazon Kindle reality check, including some useful data on the oft-referenced Steve Jobs quote in this context; read the full article
Yet, when Mr. Jobs was asked two weeks ago at the Macworld Expo what he thought of the Kindle, he heaped scorn on the book industry. “It doesn’t matter how good or bad the product is; the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year.”
To Mr. Jobs, this statistic dooms everyone in the book business to inevitable failure.
Only the business is not as ghostly as he suggests. In 2008, book publishing will bring in about $15 billion in revenue in the United States, according to the Book Industry Study Group, a trade association.
One can only wonder why, by the Study Group’s estimate, 408 million books will be bought this year if no one reads anymore?