Monday, January 07, 2008

Microsoft Lands Deals With Movie, TV Titans - WSJ.com

Among other deal details:

Microsoft said it signed a separate deal with NBC to manage a Web site for the 2008 Beijing Olympic Games. NBC, a unit of General Electric Co., has exclusive broadcast and video rights in the U.S. to the games. Microsoft's MSN service will run an Olympics site that will have access to 3,000 hours of video coverage and allow Internet users to customize live and on-demand video from Beijing. "It's going to let us illustrate why TV is going to be very different" over the Web, Mr. Gates said.

Those features will be run by a Microsoft technology called Silverlight -- software that can let Web sites handle video, animations and other features more dynamically than most Web sites traditionally can. Microsoft is betting the Olympics will help push Silverlight, which to work requires software that is downloaded over the Internet, onto millions of consumers' PCs.

Microsoft Lands Deals With Movie, TV Titans - WSJ.com

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