"It may seem odd for a company like Google, which made 89% of its $16.5 billion in third-quarter revenue from advertising, to enable publishers to build their businesses without advertising. But it isn't, really.Google to Help Publishers Make Money by Blocking Ads | Media - Advertising Age
For starters, Google's business of selling ads on other publishers' sites isn't as strong as it was a couple years ago. And the company has spent the past few years building up its non-advertising media business as a increasingly important source of revenue. Google's "other" revenue category includes sales of mobile apps, TV shows and movies and grew by 50% year-over-year in Q3 to $1.8 billion. And more recently Google's YouTube has expressed an interest in opening up an ad-free, subscription-based revenue stream. Last month YouTube boss Susan Wojcicki said the online video service was considering introducing a paid tier, and last week YouTube announced an ad-free, subscription-based music streaming service."
Friday, November 21, 2014
Google to Help Publishers Make Money by Blocking Ads | Media - Advertising Age
tbd if/when Google Contributor will get beyond experimental status