Facebook Will Curtail Unpaid Ads by Brands - NYTimes.com

Another unsubtle push for relevant and engaging content

"Even posts from big advertisers that spend millions of dollars on Facebook ads will vanish from the news feeds of their fans unless they turn them into ads. “It’s a clear message to brands: If you want to sound like an advertiser, buy an ad,” said Rebecca Lieb, a digital advertising and media analyst at the Altimeter Group. Facebook says that it’s all for the good of the users and that creative, engaging posts will still attract attention and bubble up into the feed."

Facebook Will Curtail Unpaid Ads by Brands - NYTimes.com