"Facebook, in its continuing effort to unbundle its core features into standalone services, is launching an app dedicated to Groups.Facebook Spins ‘Groups’ Into Separate App - Digits - WSJ
Smartphone users will still be able to access Groups from Facebook’s core mobile app. But Facebook is betting that giving Groups its own app will boost use of the feature on mobile phones. The app hits the iOS and Android app stores Tuesday."
Wednesday, November 19, 2014
Facebook Spins ‘Groups’ Into Separate App - Digits - WSJ
Pretty clear Facebook understands the market dynamics described in the article referenced in my previous post
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