It’s not easy to compete with a phantom
But the biggest story is going to be the beast unseen: the Apple Television.
Talk about this still-mythical product kicked into high gear leading up to the release of Steve Jobs’ biography — and for good reason. Now that talk is in pure overdrive. It will come later this year in 32-inch and 37-inch sizes. No wait, make that 42-inches. Actually, a 50-inch one already totally exists in a dark dungeon somewhere in Cupertino. “Advanced backlighting” FTW!
At this rate, by the end of CES, the thing is going to be 200-inches and be powered by cold fusion.
Every single television that is unveiled at CES this year is going to be accompanied by talk of Apple’s device. Executives from other companies will try to deflect this talk, but they won’t be able to. Instead, they’ll have to stray into talk about “Apple forcing everyone to up their game” or worse “we’ll just have to wait and see”. The truth is that Apple — which again, hasn’t actually said a word about any such product — already has the entire industry scrambling.