Tuesday, January 17, 2012

Apple to Teach a Few Things About Textbooks - WSJ.com

Apple is apparently heading back to school

Apple already has made a push into book publishing, launching its iBookstore. And the company has long been active in the education market, with its products used in many classrooms and by offering discounts to teachers and students. It also provides lectures, lessons and other educational content through its iTunes U.

The announcement Thursday could have a broad impact. Dr. Rob Reynolds, director of MBS Direct Digital, estimates only about 6% of education-textbook sales will be digital this year, up from 3% in 2011. But by 2020, digital textbooks and learning content will represent more than 50% of the overall textbook market, he said.

Apple to Teach a Few Things About Textbooks - WSJ.com

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