Thursday, January 26, 2012

As Streaming Rises, More Americans Cut Cable - TheStreet

As Hiawatha Bray noted in his related Google+ post, “Bad news for Comcast”

A survey from Deloitte shows just how much this trend has begun to take hold among the American public. The company's latest State of the Media Democracy survey asked nearly 2,000 consumers from every age group about their media consumption habits, and included in the survey were several questions pertaining to Internet streaming. Most notably, 9% of surveyed consumers said they had recently canceled their paid cable service in favor of an Internet streaming service, and another 11% were considering cutting cable for the same reason. Young people in particular are leading the way in this trend, with 19% of the 23-28 age group giving serious thought to cutting the cord.

As Streaming Rises, More Americans Cut Cable - TheStreet

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