Friday, January 27, 2012

Report: Apple Takes Bigger Business Slice - Digits - WSJ

Top-down infiltration

A new report from Forrester has uncovered new numbers on Apple Inc.’s infiltration of business with devices historically marketed to consumers.

According to the report, 21% of the 10,000 information workers surveyed use one or more Apple products at work, with that percentage nearly doubling for those with a title of director or higher. The numbers partly reflect the well documented trend of “bring your own device,” where workers access corporate data via their iPhone or iPad, originally purchased for home use.

Report: Apple Takes Bigger Business Slice - Digits - WSJ

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