Thursday, January 12, 2012

Google social search: The tech giant’s disastrous decision to muck up its search results. - Slate Magazine

More antisocial Google feedback

How does new-and-not-improved Google work? I just searched for “Mitt Romney New Hampshire,” and among my results were a handful of posts and images that my friends and colleagues shared via Google+. Regular readers know that I consider Google+ a wasteland and that I’ve left it for dead. On the other hand, I’m constantly on Twitter and Facebook—but my search for Romney turned up nothing that had been shared by people on those sites. Meanwhile, as Search Engine Land’s Danny Sullivan points out, if you search for “Facebook,” Google now suggests that you follow Mark Zuckerberg’s fallow Google+ page. Zuckerberg’s most active online outpost is on Facebook. If Google doesn’t tell you about the Facebook CEO’s Facebook page, it’s broken.

Google social search: The tech giant’s disastrous decision to muck up its search results. - Slate Magazine

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