Monday, January 23, 2012

New E-Books Land in Bargain Bin - WSJ.com

U.S. residents can sign up to be informed of the Kindle Daily Deal here.  There are also lots of short-term no-cost book promotions; see this page for an example of an index.

So far there is no doubt that pricing a book at 99 cents can boost sales. "We had two Kurt Vonnegut novels priced at 99 cents last November in separate Daily Deals—his 'Breakfast of Champions' and 'Mother Night,'" said Arthur Klebanoff, chief executive of RosettaBooks LLC, an e-book publisher. "Each title sold in one day the number of copies comparable to what we might have sold in a year."

The question is whether the increase in volume can offset the lost revenue from the lower price—a risk for both publisher and author.

New E-Books Land in Bargain Bin - WSJ.com

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