Thursday, January 26, 2012

Textbook publishers prep for the e-future - Business - The Boston Globe

Another market domain apparently ready to begin a value transfusion to Apple

Between them, Houghton, Pearson, and McGraw-Hill Cos. in New York command 85 percent of the $3.2 billion core K-12 textbook market - serving 50 million students - in the United States, according to the website paidcontent.org, which covers digital media.

Just 46 cents of every $100 spent on overall K-12 education is spent on digital texts, according to a September federal report from the White House. How fast that share will grow is an open question, said Josef Blumenfeld, senior vice president of corporate affairs at Houghton.

Textbook publishers prep for the e-future - Business - The Boston Globe

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