Interesting times
Meanwhile, shares in Epsilon’s parent company, Allied Data Systems, don’t seem to be feeling any further ill effects from all the negative attention. Its shares finished the day up 38 cents to close at $84.12, and the stock is up about 16 percent since the start of the year. The company was in damage control mode today, saying that it was working with federal authorities and outside computer forensics experts to investigate how the breach happened and who did it and to ensure that additional security measures are put in place to make sure it doesn’t happen again.
And even though Epsilon represented about 22 percent of Allied Data’s revenues last year, the company said that it expects the incident to have “minimal if any impact” on its overall financial performance for the foreseeable future, and that the breach affects only about two percent of Epsilon’s total client base.
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