Thursday, April 07, 2011

Google to Revamp YouTube With 'Channels' - WSJ.com

Trying new channels at Facebook and Netflix

Google Inc. is working on a major overhaul of YouTubeas it tries to position itself for the rise of televisions that let people watch online video in their living rooms, according to people familiar with the matter.

YouTube is looking to compete with broadcast and cable television, some of these people said, a goal that requires it to entice users to stay on the website longer, and to convince advertisers that it will reach desirable consumers.

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YouTube's move comes as streaming video services are growing stronger, upending the way people watch TV shows. Netflix Inc. is building up a cache of TV content and movies, recently securing rights to stream the hit series "Mad Men." Amazon.com Inc. and Hulu LLC are making a similar grab. Hulu's investors include Wall Street Journal owner News Corp.

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Google to Revamp YouTube With 'Channels' - WSJ.com

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