Monday, April 04, 2011

Obama’s Re-election Campaign Puts Facebook Front And Center … Literally [TechCrunch]

Meanwhile, while Crossroads GPS explores wikis as a means of crowdsourcing Karl Rove-style modus operandi…

U.S. President’s Barack Obama’s re-election campaign just kicked off, and it – again – makes clever use of Facebook as a tool for spreading the word and amass supporters.

When you connect to your Facebook account on the campaign website, an interactive banner will appear on the top of the website that shows you which of your friends aren’t “in” yet. You’re invited to put something up on your friends’ walls to prompt them to click the ‘Are You In?’ application and enable them to spread the word to their own friends.

Obama’s Re-election Campaign Puts Facebook Front And Center … Literally

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