Friday, April 08, 2011

FT.com / Business books - From inside the Google bubble

Final paragraphs of a review of Steven Levy’s new book, which will be published next week

It is in its final chapters – dealing with Google’s struggles to keep up with the shifting and often contradictory expectations of on­line privacy, its agonising over China and its internal efforts to catch up with Facebook – that In the Plex breaks out of history to give a more nuanced account.

With the hugely ambitious Page taking over this week as CEO, it also serves as a timely rem­inder of the outsized advan­ces – or hubristic episodes of over-reach – that undoubtedly lie ahead.

FT.com / Business books - From inside the Google bubble

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