Things then started to get really interesting as Qi talked about the structure of the web (stick with me…). He pointed out that the web of today is a topical graph which is good, but not good enough. Fortunately, he then went on to explain that by topical graph he meant that the web of today is one of nouns and phrases - topical labels. His point being that a topical web as fine 10 years ago but things have changed. We’ve changed as a society in how we interact with the web and technology has moved on.
The web is evolving in to a full blown digital society. Today were seeing the beginning of that world coming together. Increasingly, when you perform a search on Bing , the results are presented with social information embedded in the form of contextual Facebook results woven in. This trend said Qi moves us to a world where we can make decisions based on 3 types of opinion: Popular opinion, trusted opinion and expert opinion. Think about buying something in the real world today, or going to a restaurant and you very often tap in to one or more of those opinions. The web should be the same way.