Sunday, October 03, 2010

Outside Innovation: Apple’s Amazing Comeback

Coincidentally, another (and very extensive) Apple reality check

I wanted to tell the story of Apple’s rise from the near dead and to trace the company’s astounding success since Steve Jobs’ return to the helm fourteen years ago. How did Apple go from being a has been to becoming the most revered (and valuable) company in modern history?

How did Apple’s products become the benchmark for customer experience and customer delight?

Outside Innovation: Apple’s Amazing Comeback

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