Interesting database machine market dynamics
The latest tech giant to flex its big-data muscle is EMC. On Wednesday, the storage specialist introduced the EMC Greenplum Data Computing Appliance. EMC acquired Greenplum in July, giving it some of the top data warehousing software in the market. The company has taken that code and wrapped it in a metal bundle, adding servers, storage units and networking to make a so-called appliance, which is data-center speak for a system that’s meant to perform a single function well.
The product stands out as EMC’s first real foray into selling customers a complete system rather than just storage bits and bobs. (Look under the covers, though, and you’ll find that Dell actually makes the server part of the appliance.)