An information quality reality check
“The world of the Internet and particularly social media has pretty much outstripped ethical guidelines, and some legal ones as well,” said Chris Emmins, a founder of KwikChex, a British reputation management company that is seeking to organize a lawsuit against TripAdvisor on behalf of its clients.
Mr. Emmins said more than 800 businesses had inquired about participating in the case, but he expected only a few dozen would meet the criteria the company hoped to test, including the legality of reviews that accuse hotel staff of theft, assault or discrimination.
“I don’t think they belong on a review site,” he said. “They’re allegations of criminality.”