Thinking different at salesforce.com
But Mr Benioff says he uses Chatter for something else: to keep an eye on his many employees at Salesforce.com and judge which of them are pulling their weight:
"The benefit to me as an executive is a lot of transparency. You know, email tends to be a very private medium. It's not a great vehicle for sharing information, but social networks are."
BBC News - Can your social networking profile get you a pay rise?
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