Wednesday, October 20, 2010

Starbucks adds free Web content perk - The Boston Globe

Sign of the times

The coffee chain’s new digital network promises customers free e-books, movies, and other exclusives, including free access to some paid websites such as The Wall Street Journal, and is meant to get customers spending more on drinks and content they buy through the site.

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Most of the free content — from movies to books — can be read or viewed only in Starbucks. When customers buy the content, say an e-book, Starbucks takes a cut of the sale

Starbucks adds free Web content perk - The Boston Globe

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