“… if they were to simply buy Facebook” assumes Facebook is for sale
“Microsoft is in an interesting position because they are concretely allied with Facebook. Not only do they own a piece of it but they do search exclusively with Facebook,” he notes. Kirkpatrick argues that, not only is that a money-maker, it could be a game changer. “Microsoft’s alliance with Facebook potentially could be its single biggest competitive tool against Google.”
Just because Google and Apple are late to the party doesn’t mean they’ve missed it. Kirkpatrick notes Google could quickly dominate if they were to simply buy Facebook.