Sunday, October 31, 2010

At Microtask and CloudCrowd, Assembly Lines Go Online - NYTimes.com

Taylorism 2.0?

Microtask, a start-up company in Finland, has come up with the software that delivers such tasks. The company offers to take on “dull, repetitive work” — like digitizing paper forms or business cards — for prospective clients. As it says in a video on its Web site, “Microtask loves the work you hate.”

Microtask is in a position to love that work because not one of its 12 employees actually performs it. Its software carves a given task into microscopically small pieces, like transcribing a handwritten four-digit number in a tiny rectangle on a form. (Handwritten numbers and letters are the bane of text-recognition software.) These tasks, stripped of identifying information about the client or the larger task, can then be distributed online anywhere.

At Microtask and CloudCrowd, Assembly Lines Go Online - NYTimes.com

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