The Bing group can’t afford to be Windows partisans, however. Even if Windows Phones are wildly successful, almost no one in the technology and wireless industries believes a single company will dominate the technology behind cellphones the way Microsoft has in PC operating systems. To the extent that Microsoft wants Bing to become a viable alternative to Google on mobile phones, it has to embrace other major mobile phones, even if it doesn’t help their own mobile operating system.
“It’s all about building a great service and making it as broadly available as possible,” says Microsoft’s Sohn.
Bing’s next move: a Bing app for Android, Google’s mobile phone operating system, due out in the next few months.