Google TV Is a Tough Sell Among Would-Be Partners - WSJ.com

A timely TV++ snapshot, although it’s surprising Microsoft Mediaroom wasn’t mentioned

While Apple Inc., Microsoft Corp. and a range of other companies offer ways to watch some content, like TV shows and movies, over the Web through hardware connected to traditional TVs, Google TV would go further. The Google software aims to play any video that runs anywhere on the Web, from clips on YouTube to full-length TV episodes that media companies distribute on their own sites. That open pipe has some media companies worried that their content will get lost amid a range of Web content, including pirated clips, according to people familiar with the matter.

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Google TV Is a Tough Sell Among Would-Be Partners - WSJ.com