Thursday, August 26, 2010

For a fee, digital dirt can be buried - The Boston Globe

Sign of the times: “online reputation management” services

A real estate broker sought to bury a negative review that a client posted online after a home buying experience. A banking executive looked to de-emphasize content from Google search results about a convict who shared his name. A woman new to the dating scene wanted to remove some painful references to her online divorce records.

All three were in need of an Internet reputation manager, someone who could help save their online reputation by cleaning up undesirable digital footprints.

For a fee, digital dirt can be buried - The Boston Globe

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