Tuesday, August 17, 2010

Lycos Fetches $36 Million - WSJ.com

Not a happy ROI story

Lycos, the search engine and Internet portal, was acquired by online-marketing company Ybrant Digital for $36 million.

Ybrant Digital, which is based in India, bought Lycos from South Korea's Daum Communications Corp., which had acquired the Web portal for $95 million in 2004.

Lycos developed one of the first crawler-based search engines and was one of the top Web destinations during the Internet bubble. It was acquired in 2000 by Spain's Terra Networks for $12.5 billion in stock. But it was soon eclipsed by Google Inc. and other rivals.

Lycos Fetches $36 Million - WSJ.com

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