Not a happy ROI story
Lycos, the search engine and Internet portal, was acquired by online-marketing company Ybrant Digital for $36 million.
Ybrant Digital, which is based in India, bought Lycos from South Korea's Daum Communications Corp., which had acquired the Web portal for $95 million in 2004.
Lycos developed one of the first crawler-based search engines and was one of the top Web destinations during the Internet bubble. It was acquired in 2000 by Spain's Terra Networks for $12.5 billion in stock. But it was soon eclipsed by Google Inc. and other rivals.
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