Wednesday, August 11, 2010

Amazon Is Said to Look at Hardware Beyond Kindle - Bits Blog - NYTimes.com

Perhaps additional dedicated device types in Amazon’s future

The people who know of the company’s plans said Lab 126 was fostered inside Amazon with this goal in mind, but until recently the company has focused exclusively on the Kindle e-reading platform.

“Jeff’s original goal for the lab was to build a range of other devices,” said one person, referring to Jeff Bezos, Amazon’s founder and chief executive. “There was talk of music players and other electronics.”

This person also said Lab 126 briefly discussed entering the mobile phone market to compete with Apple and Google, but the project “seemed out of Amazon’s reach.” But the person said Amazon had not definitively rejected the idea of building a phone in the future.

Amazon Is Said to Look at Hardware Beyond Kindle - Bits Blog - NYTimes.com

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