Sunday, August 22, 2010

Data mining the heart - The Boston Globe

See the link below for an extensive snapshot

Research presented last week at the annual meeting of the American Sociological Association found that 22 percent of heterosexual couples surveyed met online, and researchers believe the Web could soon eclipse friends as the primary means of finding mates. As dating interactions have moved from the privacy of bars and social gatherings to the digital world of websites and e-mails, they are generating an unprecedented trove of data about how the initial phases of romance unfold. Online profiles contain detailed personal and demographic information about website users, and their interactions are indelibly recorded in digital form.

Data mining the heart - The Boston Globe

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