Sunday, August 29, 2010

Developers head to the drawing board to cash in on ‘social gaming’ - The Boston Globe

Check the link below for a timely social gaming snapshot

If you’ve ever clicked your mouse to man age a virtual zoo, cultivate a farm, or invite Facebook friends to join your mafia clan, you’ve been part of what is the hottest trend in video games. Called “social gaming,’’ these online games tend to be played within Facebook’s site or on a mobile phone, in just a few stolen moments here and there (as opposed to the hours of dedicated play required to master a typical video game). You’re encouraged to invite your friends to play with you, which helps the best games reach vast numbers of people with little money spent on marketing. And while the games are free to play, companies are generating millions of dollars in revenue by charging a few bucks here and there to purchase a virtual tractor that will help you tend your crops, or add a shaggy Himalayan yak to your online menagerie.

Developers head to the drawing board to cash in on ‘social gaming’ - The Boston Globe

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