Thursday, March 04, 2010

BBC - dot.Rory: FT to papers: Readers will pay for quality journalism

Follow the leaders – including, in this context, The Economist and The Financial Times, imho (see the full article for more on how the FT is evolving on the Web)

He says newspapers need to think about the huge amount of traffic they get from Google and how they can better extract value from it.

So the message from the FT is give your readers quality journalism, get to know them much better, stop worrying about Google - and start charging for your content.

Simple really - but don't forget that it took the Financial Times more than a decade of trial and error to get it right.

BBC - dot.Rory: FT to papers: Readers will pay for quality journalism

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