I continue to believe the iPad will be a strong net-positive for Amazon’s Kindle service
But Sarah Rotman Epps, consumer electronics analyst for Forrester Research in Cambridge, was more conservative, predicting sales of 2 million in Apple’s primary market: the United States. “Device sales, at least in the first year, will be modest, but the cultural impact of the device will be outsized,’’ said Epps. “Consumer behavior in general will change, even among consumers who don’t buy the device.’’
Epps predicted that the iPad will spur greater sales of electronic books, for example, and not just for the iPad, as more people use laptops or desktop computers to read them.