A timely social software reality check
To nab violators, some business owners frequently conduct Web searches of their companies' names. Others make a habit of checking employees' social-media profiles if they're open to the public or they've been granted access. They say such strategies can be helpful for quickly doing damage control, as well as for digging up digital dirt on employees and prospective recruits.
"People somehow feel like only their friends are going to find this stuff so they tend to be themselves," says Mr. Laermer. "There's no acting here. It's like a lie-detector test."