Saturday, March 20, 2010

In Bid to Sway Sales, Cameras Track Shoppers - NYTimes.com

Your actions will be captured on video, inside and outside

Many stores and the consultants they hire are using the gear not to catch shoplifters but to analyze and to manipulate consumer behavior. And while taping shoppers is legal, critics say it is unethical to observe people as if they were lab rats. They are concerned that the practices will lead to an even greater invasion of privacy, particularly facial recognition technology, which is already in the early stages of deployment.

In Bid to Sway Sales, Cameras Track Shoppers - NYTimes.com

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