Thursday, March 25, 2010

Advertisers Gather Around as Publishers Tout Bells and Whistles of Apple's iPad - WSJ.com

It’ll be fascinating to see how this plays out

A laundry list of open questions about Apple's iPad isn't keeping magazine publishers and advertisers from lining up for the launch of the tablet computer next week.

Time magazine has signed up Unilever, Toyota Motor , Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine's iPad edition, according to people familiar with the matter.

Advertisers Gather Around as Publishers Tout Bells and Whistles of Apple's iPad - WSJ.com

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