Classic Charles Fitzgerald analysis; read the full post
The net is, at a $14.99 list price for a new ebook, Macmillan wants to actually increase the effective price of new books to end customers even as the cost of cutting down trees, making them into paper, putting ink on that paper, putting those books in trucks and shipping them all over the place to stores disappears from the equation. The savings, needless to say, are not being passed on to you and me. Macmillan evidently sees themselves as a lone exception to the deflationary pressure of the Internet. We’ll see how that goes.