Thursday, February 11, 2010

Report: Apple to test $1 TV downloads | Circuit Breaker - CNET News

After all, Apple can always subsidize its video business by profiteering on books and apps…

Apple will be offering U.S. TV shows for $1 each, according to the Financial Times. The offer will coincide with the release of the iPad--expected sometime in April--and is described by "people familiar with the discussions" as a "test" to see whether cheaper downloads will result in increased sales.

TV episodes are normally $1.99 for standard-definition and $2.99 for high-definition through iTunes. The Financial Times says that "some" television networks acceded to Apple's push for lower-priced episodes, but it's not clear which ones those are, and Apple isn't commenting.

Report: Apple to test $1 TV downloads | Circuit Breaker - CNET News

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