Friday, February 12, 2010

Google Buys Ask-Your-Friends Site - WSJ.com

Quite a busy week for Google

Google Inc., in a move that highlights its growing interest in social networking, said it had agreed to acquire Mechanical Zoo Inc., which operates a free question-and-answer Web service called Aardvark.

Aardvark's technology analyzes a user's question to determine what it is about and then searches through the questioner's network of friends to find the best person to answer via instant messenger or email.

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Mechanical Zoo, which was founded in late 2007 by two former Google employees, is based in San Francisco and has raised about $7.5 million in venture capital.

Aardvark, whose Web site is vark.com, had about 90,000 users as of October.

Google Buys Ask-Your-Friends Site - WSJ.com

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