Apparently determined to control its own mobile destiny
Mobile phone owners will soon be able to watch live BBC news reports and World Cup football, listen to radio and catch up on iPlayer shows thanks to a fresh set of BBC phone applications.
BBC news and sport apps will first be available for the iPhone, with more later in the year for Blackberry, Android and Nokia devices.
All the apps will be available free of charge to licence-fee payers, with advertising for smartphone owners abroad. More people globally view BBC content on mobile phones than online by PCs.