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Google Buzz (google.com/buzz) is built into Gmail, Google’s email program, as an opt-in social network that provides people with a place for sharing status updates, Twitter tweets, photos, videos, Web links and blog posts with a network of friends. I’ve been testing Google Buzz, and I like the way it displays shared photos in full-screen view and nestles into Gmail, which I use every day. But right now, Buzz still falls flat.
Google Buzz got off to a rough start and still has a lot of catching up to do. Though it could be a convenience for people whose social contacts all already exist in Gmail, it could also saddle them—and their friends—with yet another social network to check every day. For now, my social-networking friends are sticking to Facebook and Twitter, making the buzz on Buzz almost inaudible.